
Curefoods acquires Krispy Kreme from Landmark Group
Curefoods, a food and beverage (F&B) startup in India, has entered into an agreement with the Landmark Group to acquire operations of Krispy Kreme, the popular doughnut brand, in the South and West of India, the companies said in a joint press release on December 31.
While the current agreement allows Curefoods to run and operate Krispy Kreme in the South and West of India, Curefoods is also in discussions to expand operations to the North and East of India over the coming months, founder Ankit Nagori told Moneycontrol.
Krispy Kreme, under Curefoods, currently has over 50 touchpoints and has plans to expand to over 350 additional points of access in India over the next five years.
The deal is a mix of cash and equity. Curefoods has given money and shares in the company to the Landmark Group, Nagori said.
“This partnership underscores our commitment to expanding into categories beyond our cloud kitchen ecosystem and investing in well-loved brands to enhance our presence in India’s food market,” he added.
Binny Bansal-backed Curefoods has been expanding operations by bringing Frozen Bottle and other brands under its fold, along with an existing portfolio of brands such as EatFit, Cakezone, Nomad Pizza, Sharief Bhai Biryani, among others.
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